Our existing UI leaned heavily on corporate blue tones, giving it a transactional, business-first feel. But hiring someone to come into your home isn’t like buying office supplies—it’s personal, emotional, and full of unknowns. To align our brand with the experience we wanted to create, we needed a shift—one that felt warm, inviting, and trustworthy.
Hiring someone for home services is stressful. Whether you’re looking for a plumber, landscaper, or contractor, the process is filled with uncertainty, trust issues, and decision fatigue. At Zaarly, we wanted to change that—not just through better service vetting, but by rethinking how our interface itself could help reduce friction and anxiety.
We rethought the entire emotional tone of the interface.
We introduced a soft, natural green palette, paired with warmer neutrals and friendlier typography. The goal was to remove visual tension and create a sense of ease and clarity.
Hiring a home service provider is already overwhelming, so we stripped away unnecessary UI noise—reducing sharp edges, toning down aggressive CTAs, and ensuring that navigation felt predictable and intuitive.
Beyond aesthetics, we reworked how we presented service providers and their reviews—focusing on trust signals, clear expectations, and a conversational tone. The UI became less about transactions and more about building confidence in choices.
By shifting from business blue to zen green, we transformed the emotional perception of Zaarly. Instead of feeling like just another gig platform, it started to feel like a trusted partner in making homeownership easier.
This wasn’t just a UI refresh—it was a strategic shift in how we thought about user trust and decision-making. The aesthetic changes helped position Zaarly not as a service marketplace but as a place where hiring help actually felt… helpful.
